Rob Wayne: The Heart and Soul of Vero Beach’s Wine Paradise at Varietals and More

In the heart of Vero Beach, FL, lies a hidden gem where the aromas of rich wines and gourmet delicacies blend harmoniously – Varietals and More. This isn’t just any local wine shop; it’s a cultural oasis led by Rob Wayne, a man whose personality is as captivating as the wines he curates. Rob isn’t just the owner of Varietals and More; he’s a purveyor of worldly cheeses, an expert in fine foods, and a connoisseur of wines, making him Vero’s coolest personality.

With a career spanning over 25 years in the wine industry, Rob brings a wealth of knowledge and passion to his store. His belief that “there is a wine for every moment” is a testament to his dedication to finding the perfect blend for every occasion and palate. Rob’s journey in the world of wines has been extensive and inspiring. From managing Crown Wine & Spirits for ten years to living in the picturesque Provence, France, for sixteen years, his experiences have shaped him into the wine expert he is today.

His time in Provence wasn’t just about living in one of the world’s most renowned wine regions; it was about building close relationships with the vineyards and immersing himself in the art of winemaking. This deep connection to the wine world allows Rob to bring exceptional value and selection to his customers in Vero Beach. Michele, a fellow wine and cheese aficionado, can attest to the depth of knowledge and passion that Rob imparts. Her own experiences, from the bustling wine culture of San Francisco to the tranquil vineyards of France, have been significantly enriched by Rob’s guidance.

Rob’s influence extends far beyond the confines of his shop. He is a pillar of the Vero Beach community, actively contributing to local charities such as the Hibiscus Foundation and the Treasure Coast Food Bank. His involvement in events like the Vero Beach Wine & Film Festival showcases his dedication not just to wine, but to enriching the cultural and social landscape of the community.

Varietals and More is a testament to Rob’s vision of bringing a slice of the world to Vero Beach. The store features an eclectic selection of wines, craft beers, artisan cheeses, and gourmet foods from around the globe. Every item in the shop is carefully selected, ensuring that each product reflects the highest quality and value. Rob’s commitment to his customers is evident in every aspect of Varietals and More. From catering to small and large events to customizing gift baskets and charcuterie platters, the store is adept at elevating any occasion with its exquisite offerings. If there’s something special you’re looking for, Rob and his team will go out of their way to source it for you.

As a locally owned and operated business, Varietals and More is deeply rooted in the community. Rob’s invitation to visit his store is an invitation to embark on a journey around the world, right from the heart of Vero Beach. Whether you’re a seasoned wine enthusiast or new to the world of fine wines and cheeses, Varietals and More promises an experience that’s both unique and personal.

Rob Wayne’s passion for wine, his dedication to his community, and his commitment to sharing his knowledge make him more than just a business owner; they make him Vero Beach’s coolest personality. His journey from the vineyards of France to the sunny shores of Florida is a story of passion, dedication, and the joy of sharing the beauty of the grape with others. A visit to Varietals and More isn’t just about shopping for wine; it’s about experiencing the world through the eyes of a true connoisseur.

Tiffany Bent